What does the future hold for the fire protection sector?

Australia is changing all the time.

Our population is growing steadily – even during 2021 at the height of the pandemic we still added 46,000 people to our current total population of 25.7 million.

At this rate, we’re on track to have 35.9 million residents by 2050.

So what will this mean for the country?  How much will our urban areas grow?

Have the pandemic-inspired tree and sea change shifts taken pressure off urban development, or is it likely to continue unabated?

And, if density is going to continue to increase, what changes or challenges will the fire protection sector have to consider and address?

Bernard Salt is a widely published and sought-after social commentator, business analyst, and demographer who has studied closely how population shifts and pressures affect communities and reshape the way we live, the way we work and even how we form relationships.

In this session, he’ll bring his focus to our industry and give some insights into what the future may hold.


Bernard Salt AM

Executive Director, The Demographics Group

Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Bernard heads The Demographics Group which provides advice on demographic, consumer and social trends for business.

Prior to that Bernard founded KPMG Demographics.

He writes two weekly columns for The Australian newspaper and was an adjunct professor at Curtin University Business School between 2010 and 2020.

In conjunction with KPMG Australia he hosted a top-rated podcast called “What Happens Next” which discussed rising trends and important business issues.

Bernard is one of the most in-demand speakers on the Australian corporate speaking circuit.

He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’.

He is perhaps best known for popularising the phrase “smashed avocado” globally.

Bernard was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.