Lars has played key roles in driving digital transformation and consulting clients over seven years at Siemens in Germany. He then transitioned to an industrial metaverse startup as strategy consultant before he moved to Australia taking over the role as Head of Software & Digital Sales at Siemens. His passion lies in leveraging IoT data to optimize indoor air quality, reducing operational expenses in universities and enhancing patient experiences through Digital Health solutions. Lars is dedicated to solving challenges with innovative, data-driven, and AI-enabled technologies, working closely with clients to develop and implement effective strategies and use cases.