Ever feel like your team, customers, or prospects are speaking a different language? You’re not alone — and you’re not crazy. This session will decode the DISC behavioural model so you can communicate with anyone — boosting morale, smoothing client relationships, and closing sales without dropping your price. Speak their language, shift the outcome, and make communication your competitive edge.
Alan Short is the founder and lead coach at Global Business Coaching, a company dedicated to helping business owners uncover hidden profits and put them where they belong—right in their pockets.
Too often, business owners find themselves trapped in their own businesses, working 50, 60, or even 70+ hours a week while struggling to pay themselves fairly. Alan’s mission is to transform this reality, helping business owners shift from working harder and longer to working smarter—focusing on the right strategies to increase profits and reclaim their time.
What sets Alan apart is his real-world experience. He doesn’t just teach theories—he lives them. As the owner of Fire & Emergency Services SA a fire protection maintenance business that services over 3,500 sites across South Australia, Alan has built his company into a market leader, earning multiple industry awards.
Alan has structured this business to run without him, allowing him to manage it in just a few hours a day. This freedom has enabled him to give back to the business community through coaching, creating valuable content, and writing books.
Alan is the author of five books covering a diverse range of topics, including time management, delegation, contractor management, and emergency planning.
