SESSIONS

When Wildfires Go Viral: LA, Social Media & Australia’s Bushfire Future

Can we get ahead of the next social media firestorm?

The LA wildfires proved that in the digital age, disaster spreads in more ways than one. Facts, fear, and fiction shaped public perception in what became the first true social media driven wildfire.

From LA to Australia, we’ll track the social media story, expose the myths, mistruths, and misconceptions, and explore how we can cut through the noise to strengthen bushfire resilience.

PRESENTER(S)
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Jason McFadyen

Bushfire Technical Officer, FPA Australia

Jason brings a combination of technical knowledge, operational experience, and community engagement to the bushfire space. As a Bushfire Technical Officer at FPA Australia, he supports Bushfire Planning and Design practitioners, delivers training, and contributes to industry working groups focused on improving bushfire assessment. He also works in aerial bushfire and flood operations as an ISR Operator for Microflite Aviation, providing real-time intelligence to support incident management teams from Firebird100.

Jason is committed to strengthening community resilience. He is the volunteer Vice President of Bushfire Resilience Inc. and a Bushfire Community Engagement Liaison with the CFA, working to improve fire preparedness in at-risk communities. He also co-founded Bushfire Mums, a grassroots initiative helping families navigate bushfire risk and emergency decision-making.
With experience across technical, operational, and community levels, Jason ensures both industry professionals and communities have the knowledge and tools to stay safe.